The Anatomy of a Successful Hospital Fan Page
Recently, I wrote a series of articles regarding the best hospital Facebook fan pages. While preparing for that project, I reviewed hundreds of pages of which one in particular seemed to stand out –...
View ArticleThe Unintended Result of Taking a Break
The bottom line is, I don’t have time to be writing this article. I should be working on a proposal for a client and finalizing slides for an upcoming presentation. Instead, I chose to take a break...
View ArticleLeveraging Social Media for Physician Recruiting
The following post is an excerpt from an upcoming article in a journal for the Association of Staff Physician Recruiters. It’s the first in a series of articles addressing the opportunities of...
View ArticleDermatology Times Addresses Social Media
I recently had the opportunity to discuss some issues related to dermatologists and social media with a writer from the Dermatology Times, John Jesitus. The resulting article of our conversation is...
View ArticleNew #MDchat Hashtag Fills Important Twitter Void
Twitter chats for doctors Phil Baumann (@philbaumann), creator of the popular #RNchat Twitter hashtag, recently announced a new Twitter hashtag specifically for doctors. A growing number of health...
View ArticleWordpress App + Android Voice Text = Blogging Goodness
Since purchasing my new Motorola Droid X, I’ve spent time and energy adjusting to the differences between Android and iPhone. While I do still miss some of the iPhone features and ease of use, there...
View ArticleA Physician Review Gone Wrong
For several years now, I have been actively involved in issues related to reputation management for physicians. It’s an issue I’ve discussed at length with clients and offered thoughts on this blog....
View ArticleUsing TweetWhen to Time Your Tweets Effectively
When it comes to your personal social media activities or those of a client, it pays to work smart. For years now, Dan Zarrella, a self described social media scientist, has been collecting data and...
View ArticleUsing Social Media for Crisis Communication
Recent storms are a reminder to update crisis plans We’ve had a particularly violent storm season this Spring in the St. Louis area, but this past weekend it turned destructive. For the 4th time in a...
View ArticleShould Hospitals Add Google+ to Their Social Mix?
The following post is a point/counterpoint piece addressing the potential benefits Google+ may offer hospitals and health systems. Should hospitals jump in now, or simply observe for future...
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